With the pandemic forcing many of us to work from home, and 5G speeding our mobile internet connections, it comes as no surprise that over 85% of adults are online everyday. In fact, 31% admit to being online constantly. With so many people searching and shopping online for home improvement services, having a strong digital presence and digital marketing has fast grown into the best way to grow your interior design or construction business. With Houzz Pro you can go a step further by adding the ability to track your reach, so you can better analyse your digital marketing data and work on your strategies to win more projects.
With so many businesses online, how do you stand out?
Houzz Pro offers a number of proven and tested tools for building your digital presence, in a way that helps you gain a more competitive edge:
Highlight your business with Houzz Pro
Marketing today is not just about standing out, but standing out online. According to research (Review42), 70-80% of people look up things like customer reviews, ratings, and images before making any decision or purchase. Like doing a test-drive before buying the car, an informed glimpse into your business is the new make-or-break sales moment. That’s where having a Premium Houzz Profile can help you stand out and create a bigger impact – by including reviews from past clients, exhibiting stand-out tag lines, as well as featuring a highlight reel of your work.
Prospective customers place a lot of trust in their fellow consumers’ opinions. With Houzz Pro you can choose to elevate your favourite reviews so that they’re featured prominently in the centre of your page. The premium profile also comes with an automated but customisable Highlight Video; think of it like a business card in a video form. This is an eye-catching, engaging and effortless way for leads to learn about your business. Viewers can even choose to contact you via the contact number linked to the video, and with select plans where Call Tracking is enabled, you can see just how many leads have chosen to get in touch with you just from viewing your reel.
Your Premium Houzz Profile will act as 24/7 virtual marketing team, so that your business will be visible to clients no matter when they’ve chosen to search online for experts like you, ensuring your profile is working even after you’ve clocked off.
"Clients feel like they can trust someone with a presence on the site and positive reviews, which helps us get over that preliminary hurdle more readily."
Jed Dinger, Jed Dinger Designs Custom Cabinetry
Website Templates come with select Houzz Pro subscriptions. You can easily create your website yourself.
What would you do if you tried to look up a business online but couldn’t find their website? You’d do what most would – become skeptical and move on with your search. Today, businesses need to keep up with technology and user expectations, or risk falling behind. Houzz Pro helps you stay relevant by offering a professional website that is synced to your Houzz Pro premium account.
You can build and manage your website with Houzz Pro, and it will automatically update it with your latest work you add to your profile. Like anything in the digital age, the look and feel of your website matters. 75% of people say that a website’s aesthetics is one of the most vital elements to business credibility. Houzz Pro exclusive website templates are web-optimised, professional, and work on any desktop or mobile device. Show off your entire portfolio by making use of our unlimited storage and customise it as you wish. You can also introduce your team, feature reviews, and receive calls and messages through your Houzz Pro-empowered website, ultimately expanding your digital reach to grow your business.
"I like the 360 degree view that Houzz provides, and that potential clients can see my work, read reviews, and contact me easily."
Ann Wolinsky, AKB Designs
Get clued-up on your reach with Insights and Analytics.
Marketing strategies work because of the data that fuels them. Any business in any industry has to put in the work to know what their clients are looking for and how they’re looking for it. Otherwise it’s just a shot in the dark. The Houzz Pro Insights Dashboard helps shed light on the engagement with your profile so you can understand just how your marketing efforts are working.
Houzz Pro lets you know how many visits you’ve had to your website, the number of impressions you’ve received, and how many times your photos have been saved to Ideabooks, a tool used by millions of homeowners. By being able to see who views your profile, and which photos are viewed and saved more than others, you’ll learn what prospective clients like best. In this way, you can tailor your portfolio to generate more interest with certain popular designs, or take photos from specific angles that seem to have caught the public eye before. You can clearly see what works and what doesn't and be able to make informed decisions from there, in order to fuel your business online.
